Funders: Israel Ministry of Science, Technology, and Space The Israel Science Foundation Tel-Aviv University – Transportation Innovation Institute ERA-NET Transport (ENT) Israel Ministry of Transport and Road Safety- Chief Scientist Fuel Choice Initiative Collaborators: Technische Universität Berlin Hasselt University Transportation Research Institute KTH Royal Institute of Technology is a university in Stockholm Senozon Poznan University of Technology Societies: Transportation Research Board Standing Committee on Effects of Information and Communication Technologies (ICT) on Travel Choices Network on European Communications and Transport Activities Research The World Conference on Transport Research Society International Association for Travel Behaviour Research